Celebrity IP / F&B
Co-founded in Singapore alongside BTOB's Eunkwang, PLUSEIGHTTWO demanded an aggressive regional strategy. Led by Ben, we drove the expansion into Malaysia—securing crucial Halal certification—and executed the Indonesia rollout. Market entry requires deep operational adaptation, far beyond mere translation.
Execution Framework
3
Markets Entered
SG • KL • JKT
Managed the entire operational backbone, from Singapore company incorporation to multi-market infrastructure. We navigated the complexities of cross-border scaling to ensure a frictionless business launch.
Strategically identified prime real estate in high-footfall districts across Singapore, Kuala Lumpur, and Jakarta. Our scouting process prioritized celebrity-brand synergy and demographic relevance.
Secured highly favorable commercial terms by leveraging market expertise. We successfully negotiated significant rent-free fit-out periods, saving the client substantial upfront capital.
Strategic Real Estate Asset Management
Impact
Secured prime anchor units in top-tier commercial malls.
Outcome
Negotiated 4-8 weeks rent-free for fit-out optimization.
Using data-driven insights to match Celebrity IP with local consumer hotspots in SG, KL & Indonesia.
Service Verified
Expert negotiation of commercial GTO structures and fit-out contribution terms.
Execution Team: Ben
Franchise & IP Management
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